Flying has always been a thrilling and dream-like act for all who take part in it. Being part of aviation history is particularly evocative, as Pico teams found out as they helped activate an outstanding three-part welcome ceremony to celebrate the arrival of THAI Airways’ first-ever Boeing 787 Dreamliner, the most innovative aircraft in the sky.
Having been THAI’s brand activation partner for the past six years, Pico has a profound understanding of the company’s needs and objectives. Indeed, when the client first proposed a small-scale welcome event, we advised them that this once-in-a-lifetime moment needed to be celebrated in grand style.
The activation, with the theme ‘THAI 787 Dreamliner: The new lifestyle above the Earth’, came in three stages – the Reveal, the Communication and the Celebration, each of which was conceived, designed, fabricated and managed by Pico.
The Reveal took place at Bangkok’s Suvanabhumi Airport – after the aircraft touched down, the taxiing plane was welcomed by a water salute and a ‘march out’ of 300 THAI staff wearing coloured uniforms. They quickly arranged themselves to form a giant, waving human 787 logo – stylishly greeting the plane as it parked.
The Communication involved spreading the news of the plane’s imminent arrival via social networks and inviting guests and VIPs to the party via a custom-designed e-vite card.
The Celebration took place at the 10,000 sq. m. THAI hangar at Suvarnabhumi Airport – the first full event ever to be held here. Over 1,000 guests enjoyed the lavish fleet upgrade ceremony. Entertainment included a full orchestra and opera singers, speeches by the THAI vice chairman and Boeing and Rolls-Royce executives, and interviews with five THAI ‘Dream Flyers’ – selected captains and cabin crew. VIP guests included THAI management, celebrities, THAI business partners and travel agents.
This event allowed the staff and stakeholders of THAI Airways to celebrate this important milestone in proper style, as they delighted in the magic of flight and the wonder of innovation.