Aman Constructions Chemicals Manufacturing Co., known as Aman Crete, is the GCC & Middle East leader in the cement-based building materials industry.

In an industry that exudes rigidity and sturdiness, Aman Crete wanted to differentiate itself as a brand that adds a human touch. The Saudi Build Exhibition is the region’s biggest exhibition for the construction industry, and Pico was appointed by Aman Crete to represent their unique profile at the 2014 edition held in Riyadh.

Pico built a stand that was made to appear like a home – a subdued colour theme, wooden décor and generous plant placements welcomed guests into comfortable seating areas. Crown molding along the walls gave the impression that the Aman Crete is associated with high demand properties. A block patterned walkway helped guests navigate through the stand. The quaint design conveyed accessibility, and received hundreds of visitors.